If you didn’t already know it, there are a great many factors that go into your ranking in local search. Some of them are easier to address than others. But if you don’t know where you stand, you won’t know where to start.
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Local marketing experts rank the most important factors that influence Google’s local search algorithm. What’s most important for Local SEO?
Source: Local Search Ranking Factors 2015 – Local SEO and How to Rank in Google – Moz