Amy Gesenhues

What’s the best way to use hashtags on Twitter, Facebook and Instagram?

Hashtags certainly aren’t new on social platforms, but do you really know how to maximize their effectiveness? It’s not easy to apply a hashtag strategy for all social networks, as each one has its own rules. However, you can still analyze what works for each platform and adapt your habits for the future posts. Trackmaven analyzed more than … Read moreWhat’s the best way to use hashtags on Twitter, Facebook and Instagram?

Google Maps Reviews Now With Photo Or Video Uploads

Now when you leave a review using Google Maps or Google Local results, you can add a photo or video to your review on Google. This was first spotted by Garrett Sussman who posted about it as well at the Local Search Forums. So for example, if you want to leave my company a review, … Read moreGoogle Maps Reviews Now With Photo Or Video Uploads

Making sense of the latest trends in digital retail

One of the things I love about my job is that marketing is constantly evolving. Just when you think you have mastered the latest tools and strategies, a whole new generation of technologies emerges, creating opportunities for marketers to take their work in exciting directions. Last month, a group of my colleagues attended Shop.org, one … Read moreMaking sense of the latest trends in digital retail

Marketing automation – what is it, and how can we use it?

B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marketing Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors; pricing charts, capabilities and comparisons; and recommended steps for evaluating. Visit Digital Marketing Depot to … Read moreMarketing automation – what is it, and how can we use it?

Google bumps Expanded Text Ad deadline to January 31, 2017

Local Advertising Changes

Advertisers scrambling to figure out how to optimize expanded text ads and those that have procrastinated even getting started with them are apparently in good company and will be relieved to know Google has extended the transition period for expanded text ads. Google will continue to accept new traditional text ads through January 31, 2017, not … Read moreGoogle bumps Expanded Text Ad deadline to January 31, 2017

40 free digital marketing tools to help grow your business

If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online. But if you have a small budget to work with or you aren’t sure which are the right tools for you to be investing your … Read more40 free digital marketing tools to help grow your business

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