Review Spamming

Deep Dive Into Local series from April 17th, 2017. In our Deep Dive series, Mike and Mary look at review spamming which is one thing in local that caught our attention this week and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in…

Bing launches bots for local businesses

From SearchEngineLand Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. Bots are coming to Bing in a big way. Through its Bot Framework, Microsoft is starting to integrate chatbots into search results — to make search more interactive and transactional. In April, Matt McGee spotted…

Earthquake in Local Advertising

… and it starts in Australia. The Yellow Pages was a fantastically huge cash cow for many years. They were a cash cow because they had a virtual stranglehold on the market – if you were not in the Yellow Pages, you were not getting business. Period. And you know what? They were right. And…

Facebook tests an enhanced local search and discovery feature offering business suggestions

by Sarah Perez for Tech Crunch Facebook is testing an enhanced local search feature that could see the social network creeping in on Google Maps, Foursquare and Yelp territory, TechCrunch learned and Facebook confirmed. Facebook users are now able to surface recommendations of nearby places – like “dinner nearby” or “bars nearby,” for example  – by…