Neil Patel, online marketing guru, talks NAPping. :)

We love Neil Patel. The guy knows what he is talking about, and he is able to present his knowledge to others in ways that are easily understood, and most important, entirely actionable. Neil took a couple of minutes to talk about Local a few days ago. And yet again – he nailed it. Watch…

Google’s Mission to Eliminate Fake Google My Business Listings

by Bernadette Coleman While, we might not love all the updates Google is constantly making to the local pack and search algorithms, Google’s cracking down on fake Google My Business Listings is one update we can all get behind. As you know, one of Google’s top priorities is serving relevant, accurate search results that consumers…

Is Google really keeping fake listings off Google Maps?

By Joy Hawkins, searchengineland.com Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study points out that “geographic proximity is the coin of the emerging localized-search realm,” which matches what I observed with the Possum update in 2016. This major algorithm update was responsible for…

Siri is Google’s nearest mobile search competitor

by Greg Sterling for SearchEngineLand According to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or Yahoo. A new study from Fivesight Research, “US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” finds that Siri is the mobile “search engine” of choice after Google. The study was based on a…

Google Local Results Showing Query Specific Data, Like Hours, Reviews, Phone & Address

by Barry Schwartz for SEO RoundTable If you search in Google for local businesses and get even more specific, such as ask for their reviews, phone number, address, hours of operation and so on, Google will now give you that information in the local box. Google did give you this information previously as a featured snippet…

How to Manage Negative Online Reviews

By Bernadette Coleman In this digital age, where everyone lives and communicates online, online reviews can really make or break a business; therefore, managing reviews must be a priority. Beyond just what the consumer thinks, online reviews are indexed by search engines and positive reviews increase the trust signal for a business. Today, we are going…