Neil Patel, online marketing guru, talks NAPping. :)

We love Neil Patel. The guy knows what he is talking about, and he is able to present his knowledge to others in ways that are easily understood, and most important, entirely actionable. Neil took a couple of minutes to talk about Local a few days ago. And yet again – he nailed it. Watch … Read more

How to Manage Negative Online Reviews

By Bernadette Coleman In this digital age, where everyone lives and communicates online, online reviews can really make or break a business; therefore, managing reviews must be a priority. Beyond just what the consumer thinks, online reviews are indexed by search engines and positive reviews increase the trust signal for a business. Today, we are going … Read more

What’s Happening with Google Lately?

How These Changes Can Impact Local Businesses By Lisa Dutty Google has certainly been busy lately! Over the past month, marketers and consumers alike have noticed a number of interesting changes to some of the search giant’s core products and features. Since many of the updates affect online visibility for local businesses, we thought it would … Read more

How to Prevent Online Data Conflict from Ruining Your Business

Imagine you’ve just won $1 million from Publishers Clearing House, and now they want to arrange a time to give you a giant check on national TV. Too bad they had your phone number wrong and confirmed it with bad online data … so now someone else gets this life-changing prize. Prevent Online Data Conflict … Read more

The Local Search Problem Most Businesses Don’t Know About

by George Freitag for MediaPost As online shopping becomes more and more popular, the “local pack” in Google’s search results is quickly becoming the most important way for businesses to convert online customers into offline customers. As most businesses know, a key component to appearing in these local packs is optimizing your Google My Business Listing. … Read more