Earthquake in Local Advertising

… and it starts in Australia. The Yellow Pages was a fantastically huge cash cow for many years. They were a cash cow because they had a virtual stranglehold on the market – if you were not in the Yellow Pages, you were not getting business. Period. And you know what? They were right. And … Read more

The Power of Yelp’s Questions & Answers Feature for Businesses

By Bernadette Coleman Have you checked out Yelp’s new Questions & Answers feature yet? This feature enables the Yelp community to ask and answer specific questions about a business. Each question is connected to a specific business and the answers to the questions can come from other consumers or the businesses themselves.   This feature … Read more

5 Things Most People Forget About Local SEO

Neil Patel is an acknowledged guru in online marketing. Simply put, the guy knows what he is talking about, and he presents things in a very easy-to-understand format. No time wasting here – just facts, support for the facts and direct actions to take. Read this article taken from Entrepreneur.com – it really shows just how … Read more

The Local Search Problem Most Businesses Don’t Know About

by George Freitag for MediaPost As online shopping becomes more and more popular, the “local pack” in Google’s search results is quickly becoming the most important way for businesses to convert online customers into offline customers. As most businesses know, a key component to appearing in these local packs is optimizing your Google My Business Listing. … Read more

Don’t get caught napping: 87% of online business listings are wrong or inconsistent

The single most important factor in online search success is simple and cheap to fix – and your competitors couldn’t be bothered! Most small and medium enterprises know that SEO is important to get their businesses found online. What many of them don’t realize is that a lot of customers aren’t even going to go … Read more

Will clients find you?

They’re looking for a local business just like yours: will they find you? Nowadays, very few people use the phone book to find local businesses. Why should they? All the directories are online. They hit the internet, often using their handy smart phones, and they search for a specific type of business in the area … Read more