What Local Businesses Must Know About Local Search – Right Now

Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to the public – those consumers trying to solve a problem or fulfill a need as…

Earthquake in Local Advertising

… and it starts in Australia. The Yellow Pages was a fantastically huge cash cow for many years. They were a cash cow because they had a virtual stranglehold on the market – if you were not in the Yellow Pages, you were not getting business. Period. And you know what? They were right. And…

Bing has a chatbot answering local search questions

by Matt McGee for SearchEngineLand Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area. Bing has added a chatbot to help users with some of its local search results for restaurants in the Seattle area. After getting a tip from a reader, I was able to reproduce the…

5 Simple Steps To More Local Business Website Traffic in 2017

It was just a simple four-page website for the Murray Group, an insurance company based in Albany, New York. And it hadn’t been updated for three years. Ryan Hanley changed all that. In the process of that change, he nearly tripled traffic and generated $4,975 in new business within 100 days…and much more afterward. “That’s…

The Local Search Problem Most Businesses Don’t Know About

by George Freitag for MediaPost As online shopping becomes more and more popular, the “local pack” in Google’s search results is quickly becoming the most important way for businesses to convert online customers into offline customers. As most businesses know, a key component to appearing in these local packs is optimizing your Google My Business Listing.…

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