What Local Businesses Must Know About Local Search – Right Now

Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to the public – those consumers trying to solve a problem or fulfill a need as…

Earthquake in Local Advertising

… and it starts in Australia. The Yellow Pages was a fantastically huge cash cow for many years. They were a cash cow because they had a virtual stranglehold on the market – if you were not in the Yellow Pages, you were not getting business. Period. And you know what? They were right. And…

Is Google really keeping fake listings off Google Maps?

By Joy Hawkins, searchengineland.com Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study points out that “geographic proximity is the coin of the emerging localized-search realm,” which matches what I observed with the Possum update in 2016. This major algorithm update was responsible for…

Bing has a chatbot answering local search questions

by Matt McGee for SearchEngineLand Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area. Bing has added a chatbot to help users with some of its local search results for restaurants in the Seattle area. After getting a tip from a reader, I was able to reproduce the…

5 Simple Steps To More Local Business Website Traffic in 2017

It was just a simple four-page website for the Murray Group, an insurance company based in Albany, New York. And it hadn’t been updated for three years. Ryan Hanley changed all that. In the process of that change, he nearly tripled traffic and generated $4,975 in new business within 100 days…and much more afterward. “That’s…

How to Prevent Online Data Conflict from Ruining Your Business

Imagine you’ve just won $1 million from Publishers Clearing House, and now they want to arrange a time to give you a giant check on national TV. Too bad they had your phone number wrong and confirmed it with bad online data … so now someone else gets this life-changing prize. Prevent Online Data Conflict…

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