Earthquake in Local Advertising

… and it starts in Australia. The Yellow Pages was a fantastically huge cash cow for many years. They were a cash cow because they had a virtual stranglehold on the market – if you were not in the Yellow Pages, you were not getting business. Period. And you know what? They were right. And…

The Power of Yelp’s Questions & Answers Feature for Businesses

By Bernadette Coleman Have you checked out Yelp’s new Questions & Answers feature yet? This feature enables the Yelp community to ask and answer specific questions about a business. Each question is connected to a specific business and the answers to the questions can come from other consumers or the businesses themselves.   This feature…

Don’t get caught napping: 87% of online business listings are wrong or inconsistent

The single most important factor in online search success is simple and cheap to fix – and your competitors couldn’t be bothered! Most small and medium enterprises know that SEO is important to get their businesses found online. What many of them don’t realize is that a lot of customers aren’t even going to go…

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