Earthquake in Local Advertising

… and it starts in Australia. The Yellow Pages was a fantastically huge cash cow for many years. They were a cash cow because they had a virtual stranglehold on the market – if you were not in the Yellow Pages, you were not getting business. Period. And you know what? They were right. And … Read more

LinkedIn vs Facebook B2B advertising – and more stats

Some interesting statistics on B2B advertising in social media…  what are people really doing? 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa) 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa) 16% of landing pages are free of navigation bars. (MarketingSherpa) 48% … Read more