LinkedIn vs Facebook B2B advertising – and more stats

LinkedIn vs Facebook B2B advertising – and more stats

Some interesting statistics on B2B advertising in social media…  what are people really doing?

  • 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa)
  • 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)
  • 16% of landing pages are free of navigation bars. (MarketingSherpa)
  • 48% of offers have multiple offers built in. (MarketingSherpa)
  • 42% of offer-related graphics on landing pages are not clickable. (MarketingSherpa)
  • The biggest challenge B2B marketers face in regards to lead generation is generating high-quality leads (61%).  (B2B Technology Marketing Community)
  • 84% of companies that have a CRM have a lead scoring process in place to determine the quality of leads. (Direct Marketing News)
  •  Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric)
  • 37% of B2B marketers are using marketing automation to generate leads. (MarketingProfs)
  • 44% of B2B marketers have generated leads via LinkedIn, whereas only 39% have generated leads through Facebook and just 30% through Twitter. (ReachForce)
  • B2B marketers say that their greatest barriers to lead generation success are the lack of resources in staffing, budgeting, or time. (B2B Technology Marketing Community)
  • Nearly 50% of B2B marketers’ lead gen budgets will increase this year, compared to 44% that will remain the same and 7% that will decrease. (B2B Technology Marketing Community)
  • 71% of B2B marketers use content marketing to generate leads. (MarketingProfs)
  • People are more likely to visit a B2B tech company’s website after seeing a tweet from the company, getting them one step closer to  becoming a lead. (KoMarketing Associates)

 

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