In this post from Robert Ball, CEO of OfficeArrow, Robert touches on some of the most important aspects to monitoring your social presence. Even for those businesses that have yet to create their own social networking presence, we all need to know that people are still talking – and you need to know what they are saying.

Social media is not just changing the face of marketing, advertising, or media – it is also impacting the way small businesses qualify leads, drive revenue, even create and sell products. Today I focus on one of the key elements of this brave new world: listening. In the new vernacular it’s called social media monitoring. I prefer to think of it as a technology solution to what my mother told me growing up: God gave you two ears and one mouth for a reason.

Read more on The Huffington Post here. 

SM